I caught an article in Sunday’s paper (Arizona Republic) about car companies embracing social media. I was intrigued. Excited, actually. However, the author hadn’t finished the first paragraph before questioning whether social media was even here to stay. (Sadly, it was literally the second sentence). I think it demonstrates that even mainstream media has yet to figure it all out. Whether or not Ford is using Twitter two years from now remains to be seen, but I figured most automakers should be leveraging at least some social media in one way or another. Right?
So my original thought was to put together a comprehensive list of Twitter accounts for major car companies. Well, turns out that’s not as quite easy as I thought. Finding a Facebook or Twitter logo anywhere on their sites was nearly impossible, and on the homepage – forget it. Even Google searches for the twitter accounts of major brands failed to turn up their official pages in most cases. If automakers are truly to embrace these new media channels they need to start by letting visitors actually know they are using them.
Here’s a list in progress of what I’ve managed to dig up for Twitter accounts. A few are indeed using the medium well.
- GM
- Ford’s
- Chrysler
- VW – RSS
- Toyota – Twitter account Lexus, Scion and Toyota brands
- Honda -
- Volvo – Twitter for XC60
- Jaguar
- Tesla
- Infiniti – Twitter for US Dealers, not sure if this is authentic
- Mazda
- Suzuki
- Smart Car
- Mercedes Benz
- BMW
- Audi
- Acura
- Hyundai
- Kia
- Porsche
- Ferrari
- Lamborghini
- Aston Martin – fake Twitter account was debunked
- Bentley
- Maserati
