I don’t know what to post on Facebook or Twitter

This is a question I hear a lot from business clients new to social media. They finally sort of ‘get it’, they’ve opened up an account or two, and now they’re stuck. First thing to remember is that it’s ‘social’ media, it’s about sharing with a community. So share the last magazine article you read, the last story you read online, the last thing you learned that you could apply to your own business. Don’t over-think it, just pass it on and get the ball rolling.