What you tweet may be just as important as what you don’t

Great read from Ad Age Digital this morning. ‘Learning Twitter? Don’t Take Your Cues From These Agencies‘ talks about the lack of adoption by large agencies. The irony is many are running client campaigns on Twitter. Like the saying goes, “Practice what you preach”. The point is, inactive Twitter accounts or the lack of intelligent tweets with leave people wondering if know the media at all.

Read the story here.