Seach Engine Optimization Services (SEO)
A wide range of factors affect how your web site ranks in organic search engine listings. Macy Creative offers search engine optimization services to help increase your ranking position. We can optimize your existing site code by addressing specific HTML tagging and reviewing the quality of your site content.
Site content (text and photos) are a crucial part of how your web site is cataloged and ranked by search engines. Through on-site SEO Macy Creative can leverage the maximum value out of your existing site content. In addition, we can provide content consultation on the type of additional material your site may need to further increase it's search engine ranking position (SERP).
Factors that Affect Your Web Site's Natural Search Engine Listing Position
Google, Yahoo! and Bing.com / MSN make up nearly 90% of natural search engine traffic. The databases (and search results) maintained by these three companies feed other major search sites such as AOL, Lycos and HotBot. To achieve high ranking in Google, Yahoo! and MSN’s natural listings for specific terms requires your web site to contain the right kind of content and be constructed in the right manner. Other ‘off-site’ factors also play a key role in determining your listing position. The list below outlines some critical factors that affect how your site is cataloged and ranked by search engines.
- Site Content – The words and photos on your pages
- HTML Tags – Title, H1, H2s, Meta, etc…
- Organization of your site pages – How is your site put together
- Dynamic Content – Are portions of your site generated dynamically
- Page Linking – How are your pages linked to one another
- Anchor Text – Words used to create links between pages
- Flash Content – Is there critical information being displayed using only Flash
- Size of Site – How many pages and on what topics
- Age of Site – Is this a new site or has it existed for years
- Link Popularity – How many web sites link to yours
- Inbound Links Quality – What type of site links to your and how are the links coded
- Directory Listings – What major web directories is your site listed in