Pay Per Click Set Up and Management Services
Pay Per Click listings are text ad listings that appear in set positions on search engine results pages – usually at the top and on the right side of the results page. You are charged a fee only when someone clicks on your listing – and your listing appears only when users search for specific words which you choose. This allows you to position your text ad in front of users that are looking for precisely your products or services. The amount you pay per click, as well as your monthly spending rate, are completely controllable.
Macy Creative offers comprehensive Pay Per Click listing set up and campaign management services.
- Set up with major services; Google Adwords, Yahoo! Search Marketing, LookSmart, CitySearch
- Keyword selection and research
- Setting of proper bid levels based on budget, terms and goals
- Copywriting of ad listings
- Conversion tracking with ROI reporting (when possible)
- Integration with SEO efforts
- Detailed reporting
- Management to fine tune your terms, bid and ad text to insure best use of your desired budget
What if I already have a Google Adwords Account Set Up?
We frequently encounter web site owners who have set up a Google or Overture PPC account themselves. Often customer are overwhelmed by the PPC listing tools and do not know how to cost-effectively use them. Macy Creative can take over the management of your PPC account, or perform a tune up service, to help more effectively use your monthly budget.