Web Site Marketing Services
Macy Creative offers expert online marketing services and consultation. We focus on helping small- to medium-sized business effectively drive quality traffic to their web sites to increase sales and generate leads. We carefully assess our customers products and services, target audience, web site and budget to create effective, measurable, online marketing plans. Our experience allows us to select the most cost-effective online mediums to market your particular product or service.
Search Engine Optimizaiton (SEO)
Search Engine Optimization, or SEO, describes the process of tailoring the content of your site, and the HTML coding, so that search engines rank your site higher for specific terms. Research is performed to determine what phrases related to your business are searched for the most. These phrases are then evaluated for their competition, search frequency and relevance to your product or service. These key phrase are then incorporated in specific ways into your web site to increase your listing position in ‘natural’ or ‘organic’ search results.
Click here to learn what factors affect your natural (organic) search engine rankings.
Content Development
Your web site's ranking will ultimately only be as good as the content on it. The creation of additional content and expansion of your web site is a KEY component to gaining effective rankings. Gaining and holding top listing positions for any term takes continued growth and maintenance. Macy Creative's content consutling services can help you to effectively add new content to your site to hold, and improve, your natural search engine listing positions. We can make updates to your site for you, or install simple to use content management tools such as blogging software to help you add content to various areas of your web site.
Read more about our content consultation services.
Pay Per Click Marketing (PPC)
Paid placement through services such as Google Adwords and Yahoo! Search Marketing (formerly Overture) provide an extremely cost-effective way to get premium listing positions on major search engines. PPC campaigns allow you to reach users in search results for terms and phrases that your site may have difficultly ranking highly for in natural search engine listings. Your PPC campaign should be closely integrated with your SEO efforts.
Read more about our PPC set up and management services.
Link Building and Web Site Awareness
Macy Creative can help you build quality links from other web sites. Incoming links from highly ranked web sites that are closely related to your product or service can have a positive affect on your web site's natural listing position. Links from other relevant web sites can bring users with similar interests. While traffic from these links may not be as qualified, or highly converting as traffic from search engines, it can help build awareness of your web site among users closely matching your customer demographics. Macy Creative can advise you on what types of paid links, or listing subscriptions would be cost-effective to pay for. We also help you build free links by researching quality sites that offer unpaid listing opportunities.