Comments for Web Marketing http://www.macycreative.com/web-marketing Just another WordPress weblog Thu, 30 Jul 2009 15:00:07 -0700 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Measuring social media success by the numbers is the wrong approach by admin http://www.macycreative.com/web-marketing/2009/07/measuring-social-media-success/comment-page-1/#comment-13 admin Thu, 30 Jul 2009 15:00:07 +0000 http://www.macycreative.com/web-marketing/?p=58#comment-13 I think it boils down to what is considered 'engaging'. True, the numbers show a <em>demand</em> for engagement, but not all brands are <em>engaging</em> users - and that is the metric of success. I think it boils down to what is considered ‘engaging’. True, the numbers show a demand for engagement, but not all brands are engaging users – and that is the metric of success.

]]> Comment on Measuring social media success by the numbers is the wrong approach by Philip http://www.macycreative.com/web-marketing/2009/07/measuring-social-media-success/comment-page-1/#comment-12 Philip Thu, 30 Jul 2009 13:31:02 +0000 http://www.macycreative.com/web-marketing/?p=58#comment-12 While Facebook fan page growth rate measurement may be the wrong approach, it is one metric that reflects the demand for engagement with these brands. This list shows nothing more than the brands who are engaging. If you visit the two pages with the largest fan populations, you will see there is regular fan engagement and participation. The simple fact is the article shows which brands are engaging with fans on FB. A little more research into the matter shows the true level of that engagement. While Facebook fan page growth rate measurement may be the wrong approach, it is one metric that reflects the demand for engagement with these brands. This list shows nothing more than the brands who are engaging. If you visit the two pages with the largest fan populations, you will see there is regular fan engagement and participation.

The simple fact is the article shows which brands are engaging with fans on FB. A little more research into the matter shows the true level of that engagement.

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