Web Marketing - Part 2

CNN Facebook integration for Remembering Michael Jackson event

July 7th, 2009

The integration of popular social media channels into other mainstream media is really the next wave. CNN.com’s Live ‘with Facebook’, is the perfect example. If you’re a Facebook user hopefully you to tried it out during the Jackson memorial ceremony. If not, check out the screenshot above. Directly to the right of the live, streaming video you’ll see live comments streaming in from all Facebook users. You can update your own status right from the page, as well as flip to a tab showing just your own friends. A simple privacy button lets you decide whether or not to share you comments with everyone watching the event, or just your friends.

Simple, and well done, it’s a great example of how social media is extending functionality and community into other forms of popular media.

Tags: Facebook
Posted in Social Media | No Comments »

What you tweet may be just as important as what you don’t

July 7th, 2009

Great read from Ad Age Digital this morning. ‘Learning Twitter? Don’t Take Your Cues From These Agencies‘ talks about the lack of adoption by large agencies. The irony is many are running client campaigns on Twitter. Like the saying goes, “Practice what you preach”. The point is, inactive Twitter accounts or the lack of intelligent tweets with leave people wondering if know the media at all.

Read the story here.

Tags: Agencies, Twitter
Posted in Social Media | No Comments »

Crafting your use of social media channels

July 3rd, 2009

Nice new article on Hubspot about knowing your customers and your company. Actually it’s a roundup of tips that all lead to other articles, but the summaries are good themselves. The YouTube video overlays particularly caught my attention. Something to investigate further. And tip #1 is something we’ve been preaching about for a while – increasing your footprint on the web. Check out the article here.

Tags: Hubspot, YouTube
Posted in Social Media | No Comments »

Flickr adds post to Twitter

June 30th, 2009

Good news for Twitter users who also use Flickr. You can now post straight into Flickr from your mobile device and Flickr will ping your Twitter account with a link to the pict. Nice alternative to Twitpic if you’re trying to keep everything in your Flickr account. Hit this link on Flickr for details. Technically it’s a beta, but I just tested and it seems to work great. You will need to get an updated Flickr email address to post to. I’m assuming the current mobile post addresses will still for posting to Flickr only.

Tags: Flickr, Mobile, Photos, Twitter
Posted in Web 2.0 | No Comments »

Auto companies using Social Media

June 30th, 2009

I caught an article in Sunday’s paper (Arizona Republic) about car companies embracing social media. I was intrigued. Excited, actually. However, the author hadn’t finished the first paragraph before questioning whether social media was even here to stay. (Sadly, it was literally the second sentence). I think it demonstrates that even mainstream media has yet to figure it all out. Whether or not Ford is using Twitter two years from now remains to be seen, but I figured most automakers should be leveraging at least some social media in one way or another. Right?

So my original thought was to put together a comprehensive list of Twitter accounts for major car companies. Well, turns out that’s not as quite easy as I thought. Finding a Facebook or Twitter logo anywhere on their sites was nearly impossible, and on the homepage – forget it. Even Google searches for the twitter accounts of major brands failed to turn up their official pages in most cases. If automakers are truly to embrace these new media channels they need to start by letting visitors actually know they are using them.

Here’s a list in progress of what I’ve managed to dig up for Twitter accounts. A few are indeed using the medium well.